E-commerce technology company · Austria

We build, operate and scale specialist e-commerce brands.

With our own technology and a growing network of shops – for one goal: the right product, with real effect, in people’s everyday lives. Anywhere in the world.

Our technology Discover our brands

Not a marketplace. Not an agency. Not a single shop.
A new kind of e-commerce company.

Network · 10 brands · 16 shops All shops online

AlpenSepp Wetter Metzg PROnatur24 SFERICS CBDprime ecoturbino OP-Bodysuits Shop LebensPuls DDoptics FBT

Shops online: 15 / 15
Control: one platform, every shop
Catalogue: synced across shops
Languages: up to 12 per shop
Shipping: labels & customs automated
Security: monitored 24/7

01 — Vision

Specialist knowledge for everyone. In everyday life, across every border.

The best specialist products are often hard to find, hard to compare and hard to get across borders. We change that – with technology that scales expert knowledge, connects regional producers with customers worldwide and makes the right choice simple.

→ Scale

Expertise that scales

What our specialists know, our technology makes available in every shop and every language.

→ Reach

Regional goes global

Products with an origin reach customers worldwide – with customs, tracking and service built in.

→ Impact

Technology that serves people

Saving water in the shower, sleeping better, caring for a pet after surgery: our products work in everyday life.

02 — Technology

One platform behind every shop.

Every one of our shops runs on the same platform – developed by us, for our own shops. From one control centre we manage products, stock, prices, shipping, security and content for all brands at once. That is how small specialist shops get the strength of a large company.

One control centre

All shops are managed from one place – with live insight into orders, stock and shop status. Developed in-house, so shop, back office and logistics fit together.

One catalogue, many shops

Products, prices, stock and reviews stay in sync across shops, countries and languages.

Logistics built in

Austrian Post and DHL as core partners, FedEx, DPD and GLS when needed – labels, customs papers and tracking for every destination.

At home in every language

Each shop speaks its customers’ language – up to nine per shop, with fast pages wherever customers are.

Security by default

Continuous monitoring of accounts and availability, two-factor login, bot protection and secure checkout.

AI with judgement

An AI chat assistant answers customer questions around the clock in many of our shops – trained on our own product knowledge. Product facts, translations and newsletters are drafted with AI and always approved by people.

Payment · excerpt

Customers pay the way they are used to – in every country.

Global cards and wallets, local European payment methods – from Wero to TWINT for Switzerland – plus crypto and stablecoins. Secure checkout in every shop.

Global

European · local

CH NL BE

Crypto & stablecoins

AlpenSepp · Vorarlberg

ecoturbino · water saving

OP-Body · animal health

FBT · Styria

own brands: 9
partner brands: 2
online shops: 15
sectors: 5
shop languages: up to 9
destination countries: XX

03 — Our brands

Ten brands. Each one an expert in its field.

All brands →

SFERICS®

Healthy living

PROnatur24®

Healthy living

AlpenSepp®

Alpine delicacies

ecoturbino®

Water & energy

OP-Bodysuits Shop

Animal health

DDoptics

Precision optics

04 — Our conviction

Online shopping means freedom of choice – not picking from what a buyer has pre-selected for you.

We are not a marketplace – we are too specialised for that.

Choice

Deep ranges with every variant, size and specialist item – so customers choose, not us.

Variety

Many niches side by side – from food to optics, from pets to healthy living.

Effect

Products that do what they promise – explained by people who know them.

05 — Regional, international

Products with an origin. Customers everywhere.

Many of our products come from a specific place – AlpenSepp brings hay-milk cheese from Vorarlberg, cured sausage and game from the Alps to the table. Our technology takes them to customers far beyond their region, with the care a regional producer would take.

Origin: Vorarlberg · Tyrol · the Alps
Producers: Dairies, butchers, hunters
Rating AlpenSepp: 4.8 / 5 · ~6,500 reviews
Shipping: Post · DHL

The AlpenSepp story →

06 — How we work

From practice to planning.

We run our own shops – sourcing, content, payment, shipping and service, every day. New things grow out of that practice, built with our own investment and at our own risk.

01 / Freedom of choice

Narrow focus, deep range

One subject per shop, covered completely – so customers get real choice, from the entry product to the last spare part.

02 / Chosen by experts

Products we stand behind

Building biologists, practitioners, hunters and cheesemakers decide what goes into the range.

03 / Own technology

Built for our own shops

Everything we develop, we use ourselves first – that is why it works in daily business.

04 / Reliable

Shipped from Austria

Austrian Post and DHL – plus FedEx when needed. Customs papers and tracking for every destination.

07 — Partners

We are not an agency. We build a shop network – and invite partners in.

Out of the experience of our own shops across very different industries, we bring new ideas to life. Some we launch ourselves, with our own investment and our own risk – others together with producers and specialists who share our standard of quality.

We are open to new cooperations – with niche online shops and with companies that struggle in e-commerce and are looking for a professional partner. Together we develop their business further as part of our shop network.

What we don’t do: build shops for others as a service. We build together – with shared goals and shared responsibility.

Niche online shops that want to grow beyond their current reach
Producers and brands with a special product and no shop of their own yet
Companies whose e-commerce has stalled and who need a strong partner

Talk to us about a partnership

Partners in the network

FBT Fine Ballistic Tools
Carbon rifle stocks and titanium silencers, made in Austria.

Wetter Metzg
Butcher and delicatessen from Appenzell – 24 gold medals at SÜFFA.

Your niche shop or brand could be next in the network. Shall we talk?

08 — Recognition

2026

Product of the Year

ecoturbino

4.8 / 5

from about 6,500 reviews

AlpenSepp

TV

ProSieben, Sat.1, Kabel eins, 2 Minuten 2 Millionen

AlpenSepp

TÜV

Energy-efficiency certified

ecoturbino · TÜV Austria

24×

Gold at SÜFFA

Wetter Metzg · partner